The fashion industry is bustling with new trends every year and a trend that doesn’t seem to be dying anytime soon is Athleisure. A cool combination of style and comfort, this trends is finding many takers and is a part of every woman’s closet today. The trends defines athleisure as clothing and accessories that are originally meant to be worn for workouts, but can be worn in alternative settings as well. As the lines between segmentation of clothes blurs, this trends allows you to make your gym clothes more versatile. You can workout in your attire, then run errands in them, drop your kids to school or just chill in them at home.
The popularity of this trend is accredited to the growing interest in leading a healthy lifestyle, focus on convenience and advancement in technology that lends more versatility to workout clothes. Athleisure includes shorts, sweatpants, sneakers, hoodies, tank tops, gym tees, sports bra and jogger pants among others. Being lightweight, sweat absorbing, soft and stretchable, these clothes and accessories are designed to ensure comfort during workout can be extended into your dailywear. these are perfect for your More and more brands are focusing on this segment to bring more style and glam into it, even the sportswear brands like Adidas and Nike.
Apart from the focus of Millennials and Generation Z on fitness and casual way of living, celebrities have also take contributed to the popularity of Athleisure. International celebrities like Cara Delevingne, Rihanna, Kendall Jenner have been often spotted wearing these casual chic clothes.The limelight on airport looks has also raised the bar for athleisure with many celebrities opting for leggings and hoodies to ensure comfortable travel. The rise in social media influence and fitness enthusiasts has promoted athleisure as a trend with influencers posting in workout wear looking fit yet trendy. It also denotes a more modern and urban way of living.